We are very excited to announce that Mapufacture is joining FortiusOne. What started off as a joke at the bar “we should just combine the companies together to make Geo-Voltron” has quickly turned into reality. We’ve always admired the work Andrew and Mikel have done in the community, and having the opportunity to work with them on a regular basis was one that we could not pass up.

In addition to working with great people we also saw great potential in blending our technologies. Mapufacture has done a phenomenal job pushing open standards on the GeoWeb and making dynamic data available on maps. In many ways they embodied the core of what many have defined as neogeography. At F1 we’ve had a mission of bridging the GeoWeb and GIS, and have invested lots of effort in bringing the vast world of GIS data to the GeoWeb and the public at large.

The long term vision has been to eventually fuse the personal and dynamic data of the GeoWeb (long tail) with the static and statistical data of GIS (short tail). Mapufacture presented us the opportunity to accelerate that vision and bring a broader vision of geospatial awareness to the public. The chance to bring dynamic and static data together in an intuitive way. The opportunity to combine quantitative data with qualitative user generated feedback.

Imagine a world where it is not only possible to look at toxic release locations by volume of discharge, but also have the citizenry comment with words, photo and video on the impact it is having on their community. What if an accident happened at a toxic release point? You can now bring in real time weather and see if wind dispersal could be a hazard for response. The examples are innumerable. It could be your sales data dynamically generating from Salesforce.com and combined with detailed demographic data to better coordinate your next marketing campaign.

There is obviously a lot of work to be done, but the Mapufacture and FortiusOne teams are both excited to bring the potential of what the GeoWeb can be to the market. We are excited and look forward to showing the first step in that vision later this month. In the mean time we’d love to get your thoughts on possible new logos for Geo-Voltron.

Candidate A

Candidate B

 

10 Responses to Mapufacture Joins FortiusOne: The Long Tail Meets the Short Tail

  1. [...] share the news that Mapufacture, my company co-founded with Mikel, will be joining FortiusOne. Sean shares his thoughts on the GeoCommons blog and here is the official press [...]

  2. [...] and Safe Software team up a couple weeks ago and now we get word that Mapufacture has joined FortiusOne.  Details will be coming in the next week or two, but it doesn’t take a GeoScientist [...]

  3. [...] is acquiring Mapufacture. You can read more about the news at my blog, HighEarthOrbit, and the FortiusOne blog. Here is the official press [...]

  4. [...] need to repeat why this makes so much sense. Andrew and Sean share the great news. More officially, there’s the press release and Mapufacture [...]

  5. [...] databases via its GeoCommons platform. As Mapufacture’s Mikel Maron, Andrew Turner and FortiusOne’s Sean Gorman explain it, the two services are complementary and hence a perfect fit — Sean Gorman: The long [...]

  6. [...] Maker (map data mashup tool) FortusOne Profile Mapufacture / FortusOne merger announcements: from FortusOne and Mapufacture Sunday, December 7th, 2008 [...]

  7. plarkin says:

    What is the update on this story?

  8. Just what I was looking for! I was researching articles for our blog when I came across your post (on Mapufacture Joins FortiusOne: The Long Tail Meets the Short Tail | Off the Map – Official Blog of FortiusOne) which I noticed on AOL. We would love you to write for us, if curious. I’ve bookmarked this post for future reference. Nice comments here as well – Cheers from Site Promotion Guidebook

  9. Isobel Shaw says:

    Can anyone suggest a good website which has tutorials for Site Promotion ?:.,

  10. You mad some good points there. I did a search on the topic and found most people will agree with your blog.